Our agency has organized roughly 60 of these programs, which have ranged in scope and complexity from test drives staged for regional or national media audiences, to major international programs with six-week long back-to-back launches for up to 2,500 international journalists

Exceptional creativity in program design and flawless execution of all aspects of a launch are Eleven3’s trademark, irrespective of event size

We work for companies based in, and have organized programs all over Europe, the U.S., Canada, the Middle East and Asia

Eleven3 has the capacity to fully cover every aspect of a media launch – from comprehensive program design and execution, to designing and delivering specific components of any program:

• venue search and management • airport management and transfers
• hotel planning and liaison • test route development and validation • road book / road service
• car cleaning / maintenance • product presentation and/or exhibition
• lunch / dinner / car switch experiences • evening and leisure programs • program and press kit materials
• media invitations and response follow-up • air travel arrangements

Our agency also has a unique set of skills, knowledge and experience in the field of environmental innovation and advanced technology and has developed innovative announcement formats and showcases for hybrid, electric and fuel cell technologies for multiple clients

Naturally, Eleven3 incorporates the latest communications channels into its event design, enabling clients to extend their reach through the intelligent use of digital and social media platforms

Here are some of the press conference and product announcement formats Eleven3 has designed and executed:

• auto show press conference • auto show off-site event • static product launch
• technology show / exhibition • state-of-the-business press event / conference
• COTY event • media dinner • première night • product seminar

We have organized countless launch programs and business programs for DEALERS, AFTER SALES conferences and FLEET introductions for Opel, Chevrolet, Toyota and other clients

We have also worked extensively on the INTERNAL projects, with programs aimed at in-house groups of professionals or the employees

As with all of our work, outside-of-the-box thinking, quick response times, reliability and flawless execution are assets our customers have come to rely on

Eleven3 can cover the whole spectrum of B2B activities, from venue identification and invitations to post-program communications or – if the client prefers – to focusing on and working out specific aspects of a larger program

A sample of the types of programs and formats Eleven3 has designed and organized for dealers, fleet buyers, industry and trade partners and employees:

• dealer launch • fleet introduction • aftersales conference
• aftersales training sessions • internal competition for professionals
• open house event • company celebration • leadership conference
• stakeholder forum • industry and trade event
• public policy program and exhibition

Our work is designed to engage rather than interrupt – providing your audience with captivating environments and powerful messages

Whether we are creating and running Toyota Motor Europe’s car display at Brussels airport, setting up consumer experiences with the new Opel Adam, or running Renault’s “F1-on-Tour” program, we want the outcome to be exciting and memorable for you and those you wish to engage

We can partner with you for smaller local programs or large international events because with offices in Brussels, Geneva and New York, and a tried and tested network of partners all over the globe, we feel confident we can deliver to the highest standards

 

For the past 25 years, we have never strayed far from the paddock, racetrack or the special stage at a rally event

We have run VIP, media and dealer hospitality events and team and media communications programs all over the world and for nearly all racing series and categories from F1, WTCC, and endurance to GT racing and WRC

And we don’t mind getting our hands dirty: we have extensive experience in setting up “cup”-type racing championships on behalf of major-league manufacturers, both on track and for rally

Some of the  motorsports-related activities Eleven3 has devised and executed:

• Le Mans 24H: media services and hospitality programs for media, dealers and VIPs for Chevrolet, Cadillac and Toyota
• Formula 1: Marlboro media service and motorsport village set-up at pan-European events, management of F1 and rally show cars for Marlboro, Renault and Toyota in Europe, organization of VIP hospitality programs at F1 events
• WRC: launch of the Marlboro Toyota rally program including a pan-European media program
• GT Racing: official media service of the International GT Open series and media service for Belgian Audi Club Team WRT in the FIA GT series and Blancpain GT series
• TCR Series: Eleven3 is part of the media & PR team of the new series promoted by WSC Ltd
• WTCC: full-fledged media services (including TV and web streamed features, on-site magazines, commemorative book, and more) and media and VIP guest program for Chevrolet for the duration of its eight-year tenure. Since 2014, one of our partners has served as the championship’s press officer

Since that day, one or more Eleven3-inspired show cars or concept vehicles have been seen on display at one or more of the world’s leading motor shows each year

To support this exciting field of endeavor, we have built up unique capabilities and networks to enable the design, production and program management of show cars and deliver newsworthy concepts on time and on budget

Because we closely monitor developments in the automotive industry and have a keen eye for trendsetting design and high-quality execution, these activities have rapidly become a core part of our business