Adam Opel AG


Agila Press Launch

Adam Opel AG Agila Press Launch

In addition to taking conventional test drives on open routes, the media were able to experience the car in an exciting new way, by driving through a spectacular “Agila City” presentation setup

Fully designed and implemented by Eleven3, Agila City was a one-way drive-around, in and through a shipping-container landscape (130 standard 20-foot models and 40 standard 40-foot models), in place of a classic presentation conference

During the drive, the media were able to learn about – in various amusing and interactive ways – the car’s specifications and how they related to its market positioning, design, load capacity, versatility, chassis, engines, safety and quality

Built on site in the container terminal at Cagliari’s harbor in Sardinia, Italy, Agila City was open to and accessed by some 1600 members of the international media for over four weeks

Other press launches (not illustrated) that Eleven3 has realized for Adam Opel AG have included: Zafira ’05 – Göteborg, Vectra ’02 – Barcelona, Zafira OPC & Omega DTI ’01– St. Tropez, Combo ’01 – Hamburg, Astra Coupe Turbo ’00 – Sotogrande, Corsa ’00 – Maastricht, Vectra ’99 – Evora, Vectra Caravan ’96 – Ashford Castle (IRL) and Vectra ’95 – Petersberg (GER)

Details

country : Italy

place : Cagliari's container terminal - Sardinia

duration : 4 weeks

guests : 1,600 media

Automotive Job List

Adam Opel AG

Agila Press Launch
Astra Cabrio Press Launch
Astra Press Launch
Crossland X Press Launch
DTM Media Service
Frontera Press Launch ’95
Frontera Press Launch ’98
Geneva MS Media Dinner
Karl Press Launch
New Meriva on Tour
Omega Press Launch
SOY Media Dinner
Zafira Fuel Cell Record
Zafira Press Launch

Belgian Audi Club Team WRT

Media Service

Chevrolet Europe

Chevrolet Premiere Night
” Young ? Creative ? Chevrolet ! “

Chevrolet WTCC

Communications from ’05 to ’12

Chopard

24H of Le Mans ’14

Dacia Belux

10 Years Ride & Drive
Logan MCV

Devon

Nürburgring Record Attempt

ERTRAC

European Green Cars Initiative

Eurosport Events

FIA WTCC Press Office

General Motors

Cadillac CTS Ride & Drive
Corvette Z06 Ride & Drive
GM Product Seminar
Le Mans ’99 to ’03
Post Le Mans Program

Global Fuelbox

Communications Support

GM Europe

Art Night
Corvette Performance Event
Electric Car
ENGVA
Fuel Cell Marathon
HydroGen3 & Hy-Wire
Opel Saab Press Launch
Tech Show

GM Middle East

Cadillac V-Series Ride & Drive

GT Sport Organizacion

GT Open Media Service

Kronos Racing

24H of Le Mans ’11

KTR

Media Service from ’03 to ’05

Lexus Europe

Monaco Royal Wedding Car

Marlboro World Championship Team

Media Production
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Opel Belgium

Adam Ride & Drive
Cabrio Media Event
EcoFLEX Event
Millennium Express
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ProSpeed

Media Service from ’06 to ’08

Renault Belux

Alpine Zoute Grand Prix
Brussels Airport Display
Formula 1 on Tour
Kangoo Be Bop Z.E.
Koleos Ride & Drive
Laguna Grandtour Press Launch
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Media Website Management
Megane Grandtour
Press Conference
R.S. 01 Media Presentation
Z.E. Roadshow ’10
Z.E. Roadshow ’11
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Toyota Motor Europe

After Sales Business Meeting
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Auris TS Black
Aygo DJ
Aygo for Sport
Brussels Airport Display
Corolla WRC Launch
European Skills Grand Prix
IQ Cow
Le Mans ’98 – ’99
Paris MS Media Events
RAV4 Adventure
RAV4 Hybrid Sapphire
RAV4 Premium
RAV4 Sport
Yaris DJ

Toyota US & CAN

Media Trip

Volvo Cars

Geneva MS ’06 – S80 Avant Premiere
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WSC Ltd

TCR International Series