Adam Opel AG


Agila Press Launch

Adam Opel AG Agila Press Launch

In addition to taking conventional test drives on open routes, the media were able to experience the car in an exciting new way, by driving through a spectacular “Agila City” presentation setup

Fully designed and implemented by Eleven3, Agila City was a one-way drive-around, in and through a shipping-container landscape (130 standard 20-foot models and 40 standard 40-foot models), in place of a classic presentation conference

During the drive, the media were able to learn about – in various amusing and interactive ways – the car’s specifications and how they related to its market positioning, design, load capacity, versatility, chassis, engines, safety and quality

Built on site in the container terminal at Cagliari’s harbor in Sardinia, Italy, Agila City was open to and accessed by some 1600 members of the international media for over four weeks

Other press launches (not illustrated) that Eleven3 has realized for Adam Opel AG have included: Zafira ’05 – Göteborg, Vectra ’02 – Barcelona, Zafira OPC & Omega DTI ’01– St. Tropez, Combo ’01 – Hamburg, Astra Coupe Turbo ’00 – Sotogrande, Corsa ’00 – Maastricht, Vectra ’99 – Evora, Vectra Caravan ’96 – Ashford Castle (IRL) and Vectra ’95 – Petersberg (GER)

Details

country : Italy

place : Cagliari's container terminal - Sardinia

duration : 4 weeks

guests : 1,600 media

Automotive Job List

Adam Opel AG

Zafira Press Launch
Zafira Fuel Cell Record
SOY Media Dinner
Omega Press Launch
New Meriva on Tour
Karl Press Launch
Geneva MS Media Dinner
Frontera Press Launch ’98
Frontera Press Launch ’95
DTM Media Service
Crossland X Press Launch
Astra Press Launch
Astra Cabrio Press Launch
Agila Press Launch

Belgian Audi Club Team WRT

Media Service

Chevrolet Europe

” Young ? Creative ? Chevrolet ! “
Chevrolet Premiere Night

Chevrolet WTCC

Communications from ’05 to ’12

Chopard

24H of Le Mans ’14

Dacia Belux

Logan MCV
10 Years Ride & Drive

Devon

Nürburgring Record Attempt

ERTRAC

European Green Cars Initiative

Eurosport Events

FIA WTCC Press Office

General Motors

Post Le Mans Program
Le Mans ’99 to ’03
GM Product Seminar
Corvette Z06 Ride & Drive
Cadillac CTS Ride & Drive

Global Fuelbox

Communications Support

GM Europe

Tech Show
Opel Saab Press Launch
HydroGen3 & Hy-Wire
Fuel Cell Marathon
ENGVA
Electric Car
Corvette Performance Event
Art Night

GM Middle East

Cadillac V-Series Ride & Drive

GT Sport Organizacion

GT Open Media Service

Kronos Racing

24H of Le Mans ’11

KTR

Media Service from ’03 to ’05

Lexus Europe

Monaco Royal Wedding Car

Marlboro World Championship Team

Media Service from ’94 to ’01
Media Production

Opel Belgium

Tigra Summertime
Open Bedrijven Dag
Millennium Express
EcoFLEX Event
Cabrio Media Event
Adam Ride & Drive

ProSpeed

Media Service from ’06 to ’08

Renault Belux

Z.E. Roadshow ’12
Z.E. Roadshow ’11
Z.E. Roadshow ’10
R.S. 01 Media Presentation
Press Conference
Megane Grandtour
Media Website Management
Luxembourg Press Lunch
Laguna Grandtour Press Launch
Koleos Ride & Drive
Kangoo Be Bop Z.E.
Formula 1 on Tour
Brussels Airport Display
Alpine Zoute Grand Prix

Toyota Motor Europe

Yaris DJ
RAV4 Sport
RAV4 Premium
RAV4 Hybrid Sapphire
RAV4 Adventure
Paris MS Media Events
Le Mans ’98 – ’99
IQ Cow
European Skills Grand Prix
Corolla WRC Launch
Brussels Airport Display
Aygo for Sport
Aygo DJ
Auris TS Black
Auris HSD
After Sales Business Meeting

Toyota US & CAN

Media Trip

Volvo Cars

Geneva MS ’07 – Media Events
Geneva MS ’06 – S80 Avant Premiere

WSC Ltd

TCR International Series