Adam Opel AG Agila Press Launch

In addition to taking conventional test drives on open routes, the media were able to experience the car in an exciting new way, by driving through a spectacular “Agila City” presentation setup

Fully designed and implemented by Eleven3, Agila City was a one-way drive-around, in and through a shipping-container landscape (130 standard 20-foot models and 40 standard 40-foot models), in place of a classic presentation conference

During the drive, the media were able to learn about – in various amusing and interactive ways – the car’s specifications and how they related to its market positioning, design, load capacity, versatility, chassis, engines, safety and quality

Built on site in the container terminal at Cagliari’s harbor in Sardinia, Italy, Agila City was open to and accessed by some 1600 members of the international media for over four weeks

Other press launches (not illustrated) that Eleven3 has realized for Adam Opel AG have included: Zafira ’05 – Göteborg, Vectra ’02 – Barcelona, Zafira OPC & Omega DTI ’01– St. Tropez, Combo ’01 – Hamburg, Astra Coupe Turbo ’00 – Sotogrande, Corsa ’00 – Maastricht, Vectra ’99 – Evora, Vectra Caravan ’96 – Ashford Castle (IRL) and Vectra ’95 – Petersberg (GER)

Details

country : Italy

place : Cagliari's container terminal - Sardinia

duration : 4 weeks

guests : 1,600 media