Volvo Cars Geneva MS ’07 – Media Events
Eleven3 was hired by Volvo Cars to organize two key events at the 2007 Geneva Motor Show:
- a media dinner for the launch of two new models, the V70 and the XC70, which involved 300 journalists
- a design dinner for 80 selected international journalists, presenting the brand’s design philosophy, present and future
Both evening events were held at the ExpoLac conference facility in central Geneva, and Eleven3 developed separate concepts for them: the media dinner was designed around the theme of “Swedish luxury,” and the design dinner used “black & white” as its theme
Details
country : Switzerland
place : Expolac - Geneva
guests : 380