Adam Opel AG New Meriva on Tour

Eleven3 designed the test routes for the New Opel Meriva Tour 2014 during its stay in Belgium

The event was based at Brussels’ Event Lounge

The challenge was to devise a scenic and pleasant itinerary that used only the in-car navigation system and avoided the dense motorway network surrounding the city

The elaborate route included only POIs and addresses available in the system, and was highly appreciated by the international media attending the event

Details

country : Belgium

place : Event Lounge - Brussels

duration : 2 days

guests : 100

staff : 1