GM Europe
Opel Saab Press Launch
GM Europe Opel Saab Press Launch
A combined press launch was organized for GM Europe, introducing both the 2004 Opel Corsa and the Saab 9-5 model range, at the Hyatt Regency Paris – Charles de Gaulle hotel for 10 days involving a group of 40 international media representatives
On day 1, the journalists had an opportunity to drive the Corsa to Disneyland Paris and enjoy the “Moteurs Action!” stunt show presented by Opel
On day 2, reporters in the Saab test cars followed a route to the Abbaye royale de Chaalis near Ermenonville
Details
country : France
duration : 12 days
guests : 350