Chevrolet WTCC Communications from ’05 to ’12

For eight consecutive seasons, Eleven3 managed the media services of the Chevrolet racing team in the World Touring Car Championship

The participation was extremely successful for the team, which, three times in a row, won both the Manufacturer’s and Driver’s titles (2010-12)

Support for the Chevrolet team included drafting and globally disseminating press releases and photos throughout the seasons, making contacts with specialty media, event organization (media trips, press conferences, etc.) and design and production of such materials as posters and hero cards

In addition, Eleven3 produced three to four television features each year on the team’s activities, which were distributed free-of-rights to TV stations around the world

In 2010, the features generated viewership of 629 million people for an estimated media value of around 33.4 million euros

In 2007 and 2008, Eleven3 also produced “Chevrolet Insight”, a video web magazine that keeps fans up to date on everything happening on the Chevrolet team during WTCC race weekends, with an average audience of 83,000 people, offered as VOD on Chevrolet’s websites

Afterwards, “Chevrolet Insight” would be uploaded to YouTube and Dailymotion, as well as to Chevrolet’s social media pages, including Facebook

Eleven3 developed an additional communications tool for the Chevrolet WTCC team – the “Chevrolet Insight Magazine,” a four-page print magazine, produced for every European round of the WTCC, which was distributed both in advance of the race through the Chevrolet dealer network, and at the circuit itself during the race weekend

In addition, Eleven3 managed the guest program for journalists and VIPs invited to attend race events