Chevrolet WTCC


Communications from ’05 to ’12

Chevrolet WTCC Communications from ’05 to ’12

For eight consecutive seasons, Eleven3 managed the media services of the Chevrolet racing team in the World Touring Car Championship

The participation was extremely successful for the team, which, three times in a row, won both the Manufacturer’s and Driver’s titles (2010-12)

Support for the Chevrolet team included drafting and globally disseminating press releases and photos throughout the seasons, making contacts with specialty media, event organization (media trips, press conferences, etc.) and design and production of such materials as posters and hero cards

In addition, Eleven3 produced three to four television features each year on the team’s activities, which were distributed free-of-rights to TV stations around the world

In 2010, the features generated viewership of 629 million people for an estimated media value of around 33.4 million euros

In 2007 and 2008, Eleven3 also produced “Chevrolet Insight,” a video web magazine that keeps fans up to date on everything happening on the Chevrolet team during WTCC race weekends, with an average audience of 83,000 people, offered as VOD on Chevrolet’s websites

Afterwards, “Chevrolet Insight” would be uploaded to YouTube and Dailymotion, as well as to Chevrolet’s social media pages, including Facebook

Eleven3 developed an additional communications tool for the Chevrolet WTCC team – the “Chevrolet Insight Magazine,” a four-page print magazine, produced for every European round of the WTCC, which was distributed both in advance of the race through the Chevrolet dealer network, and at the circuit itself during the race weekend

In addition, Eleven3 managed the guest program for journalists and VIPs invited to attend race events

Automotive Job List

Adam Opel AG

Zafira Press Launch
Zafira Fuel Cell Record
SOY Media Dinner
Omega Press Launch
New Meriva on Tour
Karl Press Launch
Geneva MS Media Dinner
Frontera Press Launch ’98
Frontera Press Launch ’95
DTM Media Service
Crossland X Press Launch
Astra Press Launch
Astra Cabrio Press Launch
Agila Press Launch

Belgian Audi Club Team WRT

Media Service

Chevrolet Europe

” Young ? Creative ? Chevrolet ! “
Chevrolet Premiere Night

Chevrolet WTCC

Communications from ’05 to ’12

Chopard

24H of Le Mans ’14

Dacia Belux

Logan MCV
10 Years Ride & Drive

Devon

Nürburgring Record Attempt

ERTRAC

European Green Cars Initiative

Eurosport Events

FIA WTCC Press Office

General Motors

Post Le Mans Program
Le Mans ’99 to ’03
GM Product Seminar
Corvette Z06 Ride & Drive
Cadillac CTS Ride & Drive

Global Fuelbox

Communications Support

GM Europe

Tech Show
Opel Saab Press Launch
HydroGen3 & Hy-Wire
Fuel Cell Marathon
ENGVA
Electric Car
Corvette Performance Event
Art Night

GM Middle East

Cadillac V-Series Ride & Drive

GT Sport Organizacion

GT Open Media Service

Kronos Racing

24H of Le Mans ’11

KTR

Media Service from ’03 to ’05

Lexus Europe

Monaco Royal Wedding Car

Marlboro World Championship Team

Media Service from ’94 to ’01
Media Production

Opel Belgium

Tigra Summertime
Open Bedrijven Dag
Millennium Express
EcoFLEX Event
Cabrio Media Event
Adam Ride & Drive

ProSpeed

Media Service from ’06 to ’08

Renault Belux

Z.E. Roadshow ’12
Z.E. Roadshow ’11
Z.E. Roadshow ’10
R.S. 01 Media Presentation
Press Conference
Megane Grandtour
Media Website Management
Luxembourg Press Lunch
Laguna Grandtour Press Launch
Koleos Ride & Drive
Kangoo Be Bop Z.E.
Formula 1 on Tour
Brussels Airport Display
Alpine Zoute Grand Prix

Toyota Motor Europe

Yaris DJ
RAV4 Sport
RAV4 Premium
RAV4 Hybrid Sapphire
RAV4 Adventure
Paris MS Media Events
Le Mans ’98 – ’99
IQ Cow
European Skills Grand Prix
Corolla WRC Launch
Brussels Airport Display
Aygo for Sport
Aygo DJ
Auris TS Black
Auris HSD
After Sales Business Meeting

Toyota US & CAN

Media Trip

Volvo Cars

Geneva MS ’07 – Media Events
Geneva MS ’06 – S80 Avant Premiere

WSC Ltd

TCR International Series