Chevrolet WTCC

Communications from ’05 to ’12

Chevrolet WTCC Communications from ’05 to ’12

For eight consecutive seasons, Eleven3 managed the media services of the Chevrolet racing team in the World Touring Car Championship

The participation was extremely successful for the team, which, three times in a row, won both the Manufacturer’s and Driver’s titles (2010-12)

Support for the Chevrolet team included drafting and globally disseminating press releases and photos throughout the seasons, making contacts with specialty media, event organization (media trips, press conferences, etc.) and design and production of such materials as posters and hero cards

In addition, Eleven3 produced three to four television features each year on the team’s activities, which were distributed free-of-rights to TV stations around the world

In 2010, the features generated viewership of 629 million people for an estimated media value of around 33.4 million euros

In 2007 and 2008, Eleven3 also produced “Chevrolet Insight,” a video web magazine that keeps fans up to date on everything happening on the Chevrolet team during WTCC race weekends, with an average audience of 83,000 people, offered as VOD on Chevrolet’s websites

Afterwards, “Chevrolet Insight” would be uploaded to YouTube and Dailymotion, as well as to Chevrolet’s social media pages, including Facebook

Eleven3 developed an additional communications tool for the Chevrolet WTCC team – the “Chevrolet Insight Magazine,” a four-page print magazine, produced for every European round of the WTCC, which was distributed both in advance of the race through the Chevrolet dealer network, and at the circuit itself during the race weekend

In addition, Eleven3 managed the guest program for journalists and VIPs invited to attend race events

Automotive Job List

Adam Opel AG

Agila Press Launch
Astra Cabrio Press Launch
Astra Press Launch
Crossland X Press Launch
DTM Media Service
Frontera Press Launch ’95
Frontera Press Launch ’98
Geneva MS Media Dinner
Karl Press Launch
New Meriva on Tour
Omega Press Launch
SOY Media Dinner
Zafira Fuel Cell Record
Zafira Press Launch

Belgian Audi Club Team WRT

Media Service

Chevrolet Europe

Chevrolet Premiere Night
” Young ? Creative ? Chevrolet ! “

Chevrolet WTCC

Communications from ’05 to ’12


24H of Le Mans ’14

Dacia Belux

10 Years Ride & Drive
Logan MCV


Nürburgring Record Attempt


European Green Cars Initiative

Eurosport Events

FIA WTCC Press Office

General Motors

Cadillac CTS Ride & Drive
Corvette Z06 Ride & Drive
GM Product Seminar
Le Mans ’99 to ’03
Post Le Mans Program

Global Fuelbox

Communications Support

GM Europe

Art Night
Corvette Performance Event
Electric Car
Fuel Cell Marathon
HydroGen3 & Hy-Wire
Opel Saab Press Launch
Tech Show

GM Middle East

Cadillac V-Series Ride & Drive

GT Sport Organizacion

GT Open Media Service

Kronos Racing

24H of Le Mans ’11


Media Service from ’03 to ’05

Lexus Europe

Monaco Royal Wedding Car

Marlboro World Championship Team

Media Production
Media Service from ’94 to ’01

Opel Belgium

Adam Ride & Drive
Cabrio Media Event
EcoFLEX Event
Millennium Express
Open Bedrijven Dag
Tigra Summertime


Media Service from ’06 to ’08

Renault Belux

Alpine Zoute Grand Prix
Brussels Airport Display
Formula 1 on Tour
Kangoo Be Bop Z.E.
Koleos Ride & Drive
Laguna Grandtour Press Launch
Luxembourg Press Lunch
Media Website Management
Megane Grandtour
Press Conference
R.S. 01 Media Presentation
Z.E. Roadshow ’10
Z.E. Roadshow ’11
Z.E. Roadshow ’12

Toyota Motor Europe

After Sales Business Meeting
Auris HSD
Auris TS Black
Aygo DJ
Aygo for Sport
Brussels Airport Display
Corolla WRC Launch
European Skills Grand Prix
IQ Cow
Le Mans ’98 – ’99
Paris MS Media Events
RAV4 Adventure
RAV4 Hybrid Sapphire
RAV4 Premium
RAV4 Sport
Yaris DJ

Toyota US & CAN

Media Trip

Volvo Cars

Geneva MS ’06 – S80 Avant Premiere
Geneva MS ’07 – Media Events


TCR International Series