Chevrolet Europe ” Young ? Creative ? Chevrolet ! “
To build up the brand image of Chevrolet and its products, Chevrolet Europe held a contest for young artists throughout Europe: Young ? Creative ? Chevrolet !
The initiative was launched at the Geneva Motor Show in March 2007 in cooperation with applied arts schools and continued through the entire year
Eleven3 was instrumental in developing the concept and implementing numerous aspects of it
The contest initially covered five disciplines (photography, video, visual arts, interior design and fashion) and eight countries (France, Switzerland, Austria, Italy, Spain, Belgium, the Netherlands and Turkey)
The winning projects at the national level participated in a European finale, of which the results were announced in Geneva in 2008
In subsequent years, the contest was expanded to new disciplines and countries and was continued through 2013